Make Their Pockets Hurt was an idea born from frustration with the norm of police brutality. After the death of George Floyd, we did everything we could; we signed petitions, emailed/ called representatives, and donated to organizations. The more information we gathered about the criminal justice system, the more it became apparent that this country is in desperate need of change. We wanted to create a movement that everyone could participate in, regardless of socioeconomic status. This country values the minority dollar with Black Americans spending 1.3 trillion dollars a year. We will designate one day each month to practice financial abstinence from Corporate America and instead divert our money to black-owned businesses. This movement hopes to highlight the economic power that minorities and allies possess and must now utilize, similar to the Montgomery Bus Boycott of 1965. If you are angered at the inaction of your representatives on the death of Black citizens, then we ask you to realize your economic power. On the 19th of every month, abstain from giving your dollar to corporations and support a local black-owned business. We hope LA’s influence encourages other cities to create a chapter.
I am Leah, a Hospitality and Tourism Management major at San Diego State University and intend to bring diversity to the industry. I am a long term resident of Los Angeles, and hope to see a push in my city and country where systemic racism no longer endangers black lives.
Hi! My name is Amabelle, I'm a student at Santa Monica College. As an artist, my goal is to make the revolution irresistible. I am ready to confront and create tools to educate others on the deeply ingrained culture of racism in the United States.
Hello! My name is Maria and I study Dance and Pre-Med at San Diego State University. I immigrated to California at a very young age and have called CA home ever since. I'm fighting for a California that gives respect and equal treatment to all of its citizens, regardless of identity.
I'm Andrea and I study International Relations at Boston University (just transferred!). I was born and raised in Los Angeles after my parents came here from Macedonia. I hope to expose and change systems that function on deep rooted prejudices so everyone has equal opportunity.